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Hawkway Tires Debut at the China International Tire & Wheel Expo in Shanghai
date:2024.09.12
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On September 4, 2024, the 19th China International Tire & Wheel Expo opened grandly at Shanghai World Expo Exhibition & Convention Center. As a global tire supplier integrating tire research and development, production and marketing, Hawkway Tyre brought a variety of new specifications and new pattern tires to present advantages in tire customer orientation, product innovation, technology research and development in multiple dimensions, attracting the attention of many industry leaders, association experts, media, and exhibitors.


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Unique booth style, dazzling tire logo, and Eye-catching product appearance, Hawkway Tyre has presented its latest research and development achievements in multiple segments such as LTR, TBR, and OTR. Among them, 12R22.5 HLS6 was particularly eye-catching at the exhibition. Suitable for semi-trailers for medium-to-long distance and medium-to-high speed driving. With its excellent performance such as low rolling resistance and high wear resistance, it has become a veritable "road king". The dedicated single-guide block design can provide super driving force and wet grip, the crown has a super-strong special four-layer crown belt design technology, and the shoulder material is optimized to reduce the risk of shoulder seperation and crown quality under high-speed conditions. Low rolling resistance tread formula to effectively reduce driving rolling resistance. Green and environmentally friendly and suitable for multiple refurbishments. 11.00R20 HRA2 11.00R20 YB601 and 11.00R20 YRA5, as the best-selling products in Pakistan at present, are the veritable "overload king", suitable for short and medium distance and low speed driving, with their excellent tire side design and nylon cloth reverse packaging technology. 11.00R20 series of products in heavy duty areas and harsh road conditions have a good performance and very low failure rate, in Pakistan, Indonesia, Vietnam and other markets have excellent reputation. The success of a series of products is the epitome of Hawkway Tyre's technological innovation and quality pursuit.


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Global tire industry has entered an era of comprehensive competition centered on market and determined by brands, Chinese tire companies are actively deploying international markets and achieving global development. As a leader in the industry, Hawkwaye Tire is steadily on the road to internationalization and branding by virtue of its significant advantages in technological innovation, process progress and marketing efforts. At this stage, Hawkwaye Tire is actively deploying in global core markets, export sales have covered more than 100 countries and regions. Facing the environment of weakening overseas demand growth momentum, as well as the change in terminal demand preferences caused by limited tire production capacity and consumption downgrade in Europe and the United States, Hawkwaye gradually become prominent in the global market with its excellent product strength, high cost performance and manufacturing advantages, and its global market share is expected to further increase.


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In the process of increasing its overseas market share, Hawkway Tyre also sees an important opportunity to upgrade its own brand. As more and more overseas consumers begin to concentrate and recognize Chinese tires, domestic leading tire companies have a broad space for development. Hawkway is actively seizing this opportunity and continues to make efforts in product performance, marketing channels, mid-to-high-end OE facilities, etc., striving to achieve a win-win situation in terms of market share and brand in the overseas market.



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